Dabur India is acquiring a significant minority stake in luxury skincare direct-to-consumer brand RAS Beauty for ₹60 crore. New Delhi: Packaged goods maker Dabur is acquiring a minority stake in luxury skincare direct-to-consumer company RAS Beauty for ₹60 crore, it said in a BSE filing late Tuesday. RAS Beauty is a Raipur-based digital first, “farm-to-face” luxury skincare brand, with a three-year CAGR of around 75% and an ARR of close to ₹100 crore, the company said. The acquisition has been done under the recently launched Dabur Ventures, set up with a capital allocation of ₹500 crore to back ventures in personal care, health care, wellness foods, beverages and ayurveda. Advt Dabur Ventures was launched in October 2025 to acquire stakes in new-age D2C businesses . Dabur plans to invest close to ₹60 crore in RAS Beauty, it said. Dabur India executive director – group head, corporate strategy Abhinav Dhall, said in a statement: “We believe the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.” RAS Beauty co-founder and CEO Shubhika Jain said the investment will enable the D2C firm to accelerate omnichannel presence, deepen R&, and invest in brand and team building. Legacy FMCG companies, including HUL , ITC and Marico , have been increasingly investing in D2C brands, amid heightened competition and increasing play in the digital-first brands space. ET Bureau Published On Mar 3, 2026 at 04:23 PM IST See more on: Dabur , dabur , minority stake , D2C company , RAS Beauty , new-age D2C businesses , dabur india , hul , itc , marico Telegram Facebook Copy Link Comments What are your thoughts? Comment Now Read Comment (1) All Comments By commenting, you agree to the Prohibited Content Policy Post By commenting, you agree to the Prohibited Content Policy Post Find this Comment Offensive? Choose your reason below and click on the submit button. This will alert our moderators to take actions REASONS FOR REPORTING Foul Language Defamatory Inciting hatred against a certain community Out of Context / Spam Others Report Join the community of 2M+ industry professionals. Subscribe to Newsletter to get latest insights & analysis in your inbox. Get updates on your preferred social platform Follow us for the latest news, insider access to events and more.